Press Release Writing is About Finding Balance

Writing by Brick Marketing on Wednesday, 19 of March , 2008 at 2:08 pm

PRWeb - Press Releases That Work

Press release writing is something that needs your attention, even in this, the age of the internet. Simply put, despite the fact that some members of the traditional media look to the internet as competition and others view it as a less reliable source for news, the media often turns online when members are looking for a product or service or an event - even if just to find material for a filler piece.

For that reason - along with many others, of course - press release writing and online distribution is important. However, just because much communication online is far less formal (email doesn’t have the same weight to it as a mailed letter; online newsletters often cite additional sources and direct the readers to them because it’s simple and convenient), don’t think that you can set press release writing standards aside.

Just as with press release writing for traditional media, the press releases you write for the web need an engaging headline. Just as you want to include the who, what, where, when, why and how in a traditional press release, you need to be sure that the key details are included in an online release as well.

Still, regardless of how similar writing press releases for the web may be, you’ll find that there’s some room to make changes. For example, you’ll want to be sure that you apply basic SEO techniques to your press releases, using keywords so that those who are looking for the information will find it. In other words, press release writing is all about finding a balance: write for the media, publish for the web.

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