Press Release Writing: Is It Just Cheap Marketing?

Writing by Brick Marketing on Monday, 18 of February , 2008 at 12:49 pm

Press release writing (and submission to online directories, blog sites and - in some cases - search engines) is a great way of getting the word out about your business and what you have to offer - but don’t be fooled into thinking that it’s just about cheap marketing.

PRWeb - Press Releases That Work
Yes, press release writing is something that can be done to help to market your business. Press release writing can help others to know what your company has going on and how it affects them - if you’re launching a new product that will meet their needs, if you are offering a seminar that will help others to accomplish something (for example, a home buying seminar for first time home buyers) - and give them a place to go when they are looking for information.

However, press release writing isn’t something that you should be doing simply because you want to give people what they are looking for: press release writing is more about getting others interested enough to want to get the word out for you. A press release isn’t like an article - it’s more like the foundation of an article that someone else will write.

That’s why you need to look at press release writing as something more than just another marketing tool. A press release isn’t just a business card that you hand out when you meet someone; it’s an announcement. A press release isn’t an advertisement that you place in a local newspaper, it’s something that should be used in conjunction with an advertisement.

Press releases are effective for generating publicity, but writing them should not simply be about marketing: getting the word out, sharing newsworthy information - these are the cornerstones of press release writing.

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