Press Release Writing Isn’t Just for PR Pros

Writing by Brick Marketing on Monday, 23 of June , 2008 at 11:15 am

PRWeb - Press Releases That Work
It used to be that the only businesses that took advantage of press release writing were those who were already established, well known and that had the budget to hire a full time PR staff. These days, the whole concept of press release writing is changing and, more than ever before, the field of professionals who use press release writing is expanding:

(source)“Press releases are still an important tool for PR professionals, but the broad range of benefits and increased accessibility have allowed a wider variety of professionals - including marketers and small business owners — to use the medium to share compelling stories,” commented Jiyan Wei, Vocus, online product manager, PRWeb and a member of the SNCR’s Vendor Council and Advisory Board. “News releases are not just for the Fortune 500, but have become a valuable tool for smaller businesses to increase their sales and create publicity.”

Whether your business has 1000 employees or it’s just you, whether you have an unlimited advertising budget or you’re trying to keep your marketing costs as low as you possibly can, press release writing can help you to get the word out about what your business does, what you have to offer, and what makes you different from all of your competitors.

Press release writing isn’t something that needs to be left to the PR pros; small business owners are going to find that the press release format is easy to follow and is something that they will be able to take advantage of. Not only will they find that press release writing helps to attract the attention of the media, but also they will find that they are able to reach bloggers, to connect with current and prospective customers and - in general - to grow their businesses with an extremely effective tool.

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