Press Release Writing: Knowing What Is Newsworthy

Writing by Brick Marketing on Tuesday, 1 of July , 2008 at 1:38 pm

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When you’re going to be writing press releases for your business, one of the key things that you need to be on the lookout for is that you are writing for the right reasons. While it’s true that press release writing is something that can help you to get the attention or the media and your customers, while press release writing can help you to get sales, neither is the best reason to write a press release: the reason that you should be writing a press release is to get news out there and circulating - and that means knowing what is newsworthy.

For example, having a weekend sale isn’t necessarily newsworthy; having a grand opening sale or anniversary sale can be. Being considered for an award isn’t necessarily newsworthy - unless you have gone through a number of rounds of competition to get to that point; winning an award - especially in a highly competitive field - is (in this case, consider something like the Publisher’s Clearinghouse Sweepstakes - everyone could be a winner but very few people are going to have a story about it go to press).

When you’re going to take advantage of press release writing, it’s a good idea to ask yourself whether the issue that you’re going to talk about really is something that would be talked about in the newspaper or trade journal (or blog) that you’re submitting it to. If the release isn’t newsworthy, you’ll run the risk of future releases - even those that are newsworthy - going overlooked, and that would defeat the purpose.

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