Press Release Writing Should Grab the Reader’s Attention

Writing by Brick Marketing on Tuesday, 8 of January , 2008 at 3:06 pm

When you sit down to write a press release, you’ll have the basics in mind. Who? Covered. What? You’ve got that. Where and when? You know exactly when people need to get there and where they need to be. Why and how? Check.

In other words, even before you write your press release you know the key details of what’s going on and what you need to get across. You also know that your press release isn’t just a sales letter or a party invitation though, and that’s where some people get stuck.

PRWeb - Press Releases That Work

Here’s a question for you: do you know why someone reading your press release will care? Do you know what will draw them in? If you don’t, you’re probably not going to see the results that you’d like to see.

Here’s a second question: are you excited about the topic of the press release?

Your own enthusiasm is going to be one of the most useful tools that you have when you’re writing a press release; when you’re excited about the product or event, when you feel good about what you’re doing, getting others invested is a lot easier.

Creativity is another component that isn’t to be overlooked (think about the differences between a 5th grader’s report on Thomase Jefferson versus some of the more recent biographies). “Just the facts” isn’t enough to get people engaged - especially when you’re writing a page of text or less. Choose the right adjectives; use active verbs; find a quote from someone else if you’re having trouble - but from the subject line on, make sure you’ve got the reader’s attention.

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