Press Release Writing: Should You Hire A Ghostwriter?

Writing by Brick Marketing on Friday, 16 of November , 2007 at 10:02 pm

Too many companies try to write their own press releases and get nowhere. You may need to hire a ghostwriter to write your press releases if you don’t find them getting anywhere. A good press release must attract the attention of the media that it targets. If you press releases aren’t getting any attention then it’s time to outsource the writing. But what should you look for in a press release writer?

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Obviously, price is one thing, but the cheapest service isn’t always the best. With writing services, what you pay for is what you get. Don’t fall for the cheapest line. But the most expensive isn’t always the best either.

You’ll likely be better off hiring a ghostwriter who specializes in your particular niche. If you can’t find a press release writer who specializes in your niche then try a general press release writer who at least is familiar with your industry. Get samples of press releases from someone you are considering and, if possible, get samples from within your industry. Don’t just pay attention to the format of the press release but the writing style. Is it “newsy” or does it try to be objective in its presentation. When it comes to press release writing, hype is not desired. A good writer understands how to reach media personnel in your industry. Be sure to ask a lot of questions.

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