Press Release Writing: Should You Set Goals for Yourself?

Writing by Brick Marketing on Monday, 21 of April , 2008 at 6:32 am

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When you start thinking about press release writing as a tool for gaining publicity for your business, one of the things that you’ll hear about others doing is setting goals. What types of goals do companies set for press release writing? Which goals are worth setting?

The answer, as it often seems to be in this blog, is “it depends.”

Whether or not you should set goals for your press release writing is up to you. If your business has a number of newsworthy events, then maybe you should set a goal for the number of press releases that you write and distribute for your business.

But then, just setting goals for how often you should write a press release isn’t really the best option. If you’re going to set goals for yourself, why not go all out?

You may want to look into setting goals like “three editors run with each press release that I send out,” or “after submitting press releases every few weeks, the pagerank of our website will increase.” Like all goals, it is important that you’re thinking about things in terms of measurable goals that will help you to reach the bigger goals that you have for your business - goals like increasing sales.

If you’re new to press release writing, your goals are going to be different; if you’re looking at social media and SEO your goals may be a bit different. Setting goals is great for those who are looking to make more of their business; when you’re at the point where you want to know what’s working and what isn’t setting goals for press release writing just might be the thing that needs to change.

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