Taking a Standard Press Release Format and Making it Your Own

Writing by Brick Marketing on Wednesday, 9 of April , 2008 at 4:11 pm

PRWeb - Press Releases That Work
Press release writing is an interesting thing for many people. What they see on one hand is that they have a product, service or event that they want to publicize. What they see on the other hand is that there is this standard format template that they need to fit that story into.

Particularly when your competitors haven’t been as focused on sending out press releases, this standard format leads some business people to think that there may not be a good reason to make a commitment to press release writing for online publicity. But here’s the thing: when you write press releases, despite the standard format, it is possible to make them entirely your own.

Press release writing - particularly when the goal is online publicity - as about three things:

1. Taking the time to understand your audience and giving them the information that they are looking for.
2. Using that standard format as a springboard: yes, you’ll need to ensure that you are including a headline, a lead-in and the who, what, where, when, why and how of things and all of the necessary contact information is important; but, it’s possible to do all of those things without losing your personality along the way.
3. Focusing on the keywords and key phrases that people will be using to search for products, services or events lke those that your company offers.

More or less, when you look at the big picture of press release writing, it’s easy to see the ways in which you can work from a standard format and create something of your own: it just means keeping an open mind and understanding the process.

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