Press Release Writing: Targeting Your Audience and Remembering Your Goal

Writing by Brick Marketing on Monday, 11 of February , 2008 at 2:12 pm

When it comes to press release writing, one thing is certain: there is no one size fits all approach.

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Defining your audience.

When you’re writing press releases, you’re going to want to be sure that you know who you are writing for. Creating a web release that you hope bloggers will pick up and write about is a lot different than creating a press release that you’ll send off to the local TV or radio stations. Knowing whether you’re writing because you want someone to pick up the story or just because you know that there will be end consumers who find your press release online is also going to determine the way that you go about writing your press release.

Even before you start writing, it’s essential that you know whom you are writing for.

Identifying and focusing on your goals.

When you write a press release, one of your primary goals is going to be getting the word out and announcing a product, service or event. But if your goal is to create a buzz, chances are good that you’ll take a different writing style than you would if you were writing a press release to get sales.

Simply identifying your goals may not be enough; especially if you let go of that focus once you’ve identified it. Every bit of writing that you do within your press release should be focused on achieving that goal.

Your audience and your goals, when you’re writing a press release, are going to be the foundation of the style of that release. However, its important to recognize that there’s more to it than that: length may vary based on your goals and audience. If you are targeting different markets with the same product, you’re likely to quickly discover that the tone of your writing will be different (marketing to business professionals is going to be different than marketing to college students, for example).

Creating your press releases so that the writing focuses on a particular demographic is going to be far more effective than writing a one size fits all release.

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