Press Release Writing that Gets Readers Looking for More

Writing by Brick Marketing on Friday, 1 of February , 2008 at 12:45 pm

Press release writing tips usually focus on the things that you should do and those things that you should avoid doing. In other words, you see common writing tips like “write a strong headline,” and “choose the right keywords to focus on when you’re looking at online press release distribution.” Likewise, you find a lot of press release writing don’ts like “don’t include cliches when you’re writing press releases or work too hard to create a hype.”

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What you don’t always find, however, is information about what you can do to make sure that readers - whether they are prospective customers who find the press release online or publishers who will use your press release as a springboard for an article or blog post - click through to your website because they want more information. In other words, what you don’t always find are tips for writing press releases that create a bit of mystery and get the readers looking for more.

So today, we have a couple of those tips for you:

• When writing press releases about a sale on your top products or you’re announcing the launch of a new product line, avoid giving away too much: talk about the product, but don’t include the price or the amount of a discount so that they have to follow a link to get that information.
• When you’re writing a press release and including testimonials, don’t include all of the testimonials you have, encourage readers to discover them for themselves.

Press release writing that focuses on providing most, but not all, of the information is going to attract more interest - especially if your writing hooks the reader in and they experience the same excitement that you feel about the product, service or event.

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