Press Release Writing: Thinking Like an Editor

Writing by Brick Marketing on Wednesday, 16 of April , 2008 at 3:09 pm

PRWeb - Press Releases That Work
When you’re going to be turning to press release writing for your business as a way of getting the word out about your business, about a product, about a service or an event, there’s one thing that is likely to help you to know that editors will put your work news out: thinking like an editor.

When you’re writing a press release, you want to be thinking about why an editor would want to do a story about your news - what’s in your press release for the readers?

Similarly, you’re going to want to think about other benefits that the editor is going to be looking for. If the editor runs a story based on your press release, will it help him or her to attract more advertisers? Will casual readers look at a story that the editor chose to run with and consider subscribing?

Editors aren’t like journalists. They aren’t ever merely digging for the who, what, where, when and why of a story. Instead they are thinking about their readership and they are thinking about the advertisers.

Therefore, when you sit down to write a press release, be sure that you are writing the right press release - one that will get attention and that editors will see the merits of.

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