Press Release Writing: Using Links Well

Writing by Brick Marketing on Thursday, 10 of July , 2008 at 11:52 am

PRWeb - Press Releases That Work
When it comes to press release writing that is mostly for internet distribution, you’re going to find that it’s a good idea to pay careful attention to the links that point the reader back to your site. Simply put, choosing the links that you include when writing a press release is just like choosing links for a Pay Per Click marketing campaign or for a mailing that you send out: you’re going to want to be sure that you are choosing and directing traffic to the right landing page.

If you’re writing a press release about a limited time offer that your company is running, for example, take the time to make sure that you’re linking to a page about that offer rather than just the homepage of your web site. If you are going to be announcing a new staff member within a press release you are writing for your industry or community, you may want to be sure that you’re able to link to a page that includes his or her photo and bio.

Simply put, when you look at press release writing as a way to drive traffic to your web site, you’re going to need to be sure that you are focusing on getting people right to the information that they are looking for rather than making them dig around your site to find what they need. The more that you know that you are using the right links (and that you are using them appropriately), the more that you will discover the benefits of press release writing for marketing your company web site.

                      Category: Press Release Writing                      

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