Press Release Writing: What Makes it Different?

Writing by Brick Marketing on Monday, 14 of April , 2008 at 2:16 pm

PRWeb - Press Releases That Work
Press release writing isn’t something that you can approach the way you approach an email, a blog post, correspondence or any other business report. There’s one particular factor that separates press release writing from all other writing that you’ll do for your business, and it all has to do with one simple element: your summary.

When you write an email, you build up on your point and, at the end you summarize your stance. When you write a blog post or a letter or even a business report, chances are good that you’re going to want to summarize your main points when you’re wrapping things up: even though your post may not be all that long, you want to be sure that the readers understand the most important element from the post; it’s a matter of emphasis.

What you’ll find about press release writing, however, is that you need to be sure that you summarize the point of your release at the beginning. You want to be sure that, when you write a press release, you cover everything that is key up front: the who, what, where, when, why and how of your press release need to be clear from the start.

In other words, when it comes to press release writing, it’s important to focus on explaining right away why your news release deserves the attention of the person reading it - whether he or she is a colleague, a current client, a prospective customer or someone who came across your press release online.

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