What You Can Do to Get the Word Out

Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 12:50 pm

PRWeb - Press Releases That Work
When it comes to press release writing, times have changed. It used to be that press release writing was all about attracting media attention and getting someone else to run with the story. These days, because the majority of press release distribution takes place online, you’ll find that there are some key elements that will get the word out.

These days, press release writing is all about:

• Focusing on the headline. Your headline is going to be the thing that draws in readers; it’s also going to be the thing that attracts media attention. You want to be sure when you are writing a press release that you’re using an attention grabbing headline and that you are able to include the keywords that others will use when they are looking for similar information.
• Be sure that you cover all of the news and facts. All media coverage is still about the who, what, where, when, why and how of the story so, even when you’re writing a press release for online distribution it’s important to get all of the details included.
• Remember that press release writing is all about getting the word out, not about making a sales pitch. Focus on writing the story, not on making the sale.
• Include relevant quotes. You’ll find that, when you cite references within your press release - particularly when you’re quoting people who are recognized - more people will have an interest in what you have to say.

When you are focusing on getting the word out while you are writing a press release - when you focus on what will attract attention and get people talking - you’ll find that you’re able to achieve the successes that you are hoping for.

PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!

Category: Press Release Writing

• Add this post to Del.icio.us - Digg

No comments yet.