What Your Press Release Must Contain

Writing by Brick Marketing on Friday, 16 of May , 2008 at 3:49 pm

PRWeb - Press Releases That Work
When it comes to press release writing, you’ll find that a lot of the information that you read stresses the same points. This makes sense: while the news that you discuss in your press release will change, the overall format of your press release writing is something that has a number of must-haves.

What must your press release contain?

Notice and release date

It’s important to make sure, when you are writing a press release that members of the media know that it’s a press release and that they know when to release the story. An immediate release can be covered at any time; however, if you’re submitting a press release for an event that’s a month away, you may want to set the release date a little closer to the event so that people don’t forget about it when it comes around.

Contact information

Press release writing is all about getting people curious and wanting to talk with you to learn more; if they don’t know how to reach you, it will be difficult for the press release to do its job.

A strong headline

Some people will tell you that, when it comes to press release writing the headline is something to focus on mroe than anything else. While a strong headline is essential and while you want to be sure that the headline you choose gets noticed, it’s essential that it is relevant to the rest of the press release content.

A strong first paragraph

In the first paragraph of your press release, you are going to want to be sure that you include a strong summary of your press release. Focus on including the who, what, where, when, why and how of your release in the first paragraph so that even by only reading the first paragraph, readers will get the gist of your news.

In addition to those key points, when you’re writing a press release, you’ll want to try to include a relevant quote - something that gives people a little bit more to go on. You’ll want to be sure that you’re giving enough information, but not too much. Mostly, when you’re writing press releases, however, your goal is to attract interest - write to get others’ attention.

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Category: Press Release Writing

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