Press Release Writing: What’s Your Message?

Writing by Brick Marketing on Friday, 28 of March , 2008 at 3:33 pm

PRWeb - Press Releases That Work

When you’re writing press releases in order to gain more publicity for your business or something that’s going on - a new product or service, an important event -it’s a good idea to know what your message is going to do.

In many cases, the message that comes through in press release writing is going to be focused on creating a want to the product or service that you offer. Simply put, in this case you are writing your press release in order to get the reader to want to act or to want the product or service that you’re writing about.

However, there are some other ways in which you can craft your message in order to generate publicity:

• Have you received a celebrity endorsement (and yes, local celebrities as well as web celebs count)? If so, a press release can help to create demand.
• Have your products or services been used to address an issue? If you’ve donated to food banks or your company is sponsoring a charity 5k, send out a press release.
• Does your product, service or event have relevance within a major trend? If so, writing a press release is a great way of picking up on the momentum of that trend.

By focusing on the less common messages rather than just “our product is out there and you should want it” you can be sure that you’re able to attract the attention that your business needs to thrive.

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