Press Release Writing: Why Multiple Releases Are Better than One

Writing by Brick Marketing on Friday, 20 of June , 2008 at 12:31 pm

PRWeb - Press Releases That Work
When it comes to press release writing, while there are a number of different “general” guidelines that will help you to get the word out to a wide audience, there’s going to come a time when you discover that press releases are definitely not one size fits all. There may come a time when you realize that it’s better to write multiple press releases than to stick with just one.

Writing multiple press releases is better than taking a one size fits all approach is going to benefit you in a number of different ways. For starters, what you’re going to find is that when you are writing press releases for online distribution, you’re going to focus on using keywords and key phrases so that others will be able to find them; when you’re releasing news to the traditional media, however, optimizing your press releases may just be overkill.

Similarly, when you’re writing press releases to get the word out within your industry, you’re going to find that you want to include industry jargon - to use phrases that those who are in the know are going to be looking for; that same industry language, however, is not going to be something that general writers and editors are looking for.

Press release writing is about knowing your audience - and that’s the reason why writing multiple releases is often the best solution. When you recognize that different audiences are looking for different information, you’re going to be in a better position to get the attention that you want with your press release writing.

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