Public Relations books to catch

Writing by Brick Marketing on Thursday, 1 of May , 2008 at 7:59 pm

PRWeb - Press Releases That Work
With the focus on online advertising, its easy to forget other forms of publicity. Some people think they’ll need to spend thousands of dollars for online publicity. Truth is, they don’t need to. But if they’re not well informed, they may end up spending money for online advertising that could have been allocated for another part of their PR campaign. A few good public relations books may help get you on focused and on the right track.

Publicity & Media Relations Checklists , by David R. Yale
The book provides 59 checklists for every aspect of the public relations field including how to create materials to dealing with media attention.
Marcia Layton of Layton & Co. Business Plan Writing says “Publicity & Media Relations Checklists” leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource.”

The second book, Advertising on the Internet by Robbin L. Zeff and Bradley Aronson, focuses just on the internet. The updated version offeres the newest technologies and issues about online advertising. It also covers legal issues about the Internet which seem to become more complex each year. The book also includes listings and links for training and resources.

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Category: Public Relations Books

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