Public Relations Kit for Dummies - Book Review
Writing by Kate Dickman on Saturday, 7 of June , 2008 at 10:23 am
Public Relations Kit for Dummies is the best guide to show you how to plan and execute the most effective public relations strategy for a price that’s within your budget. This kit gives you the tools you need to successfully spread the word about your product or service without the use of a PR agency. This guide will help you to get on your way.
No matter how big or small your business or product is, proper public relations will give you an absolute advantage over the competition. Within Public Relations Kit for Dummies you will learn how to map a good PR strategy, gain positive attention through interviews, events and press releases, get coverage on radio, internet and television and learn how to properly handle a crisis should it arise.
Learning how to stick to a budget is very important and this book shows how it can be done. You will also learn how to build a department in house that is just for PR and learn how to properly write a good pitch letter and more. The book also includes ways to turn bad press into good, how to measure your PR efforts and develop a valuable contact list.
If you are a PR person or know your stuff, this book is not for you. It is more geared towards the small business owner who simply does not know where to start and does not want to spend the big money with an agency. Rest assured that if it is info you are looking for, you will receive it.
You get more for your money by receiving an included CD-ROM filled with helpful checklists, templates and PR forms. It includes lists of resources such as lists of media outlets and PR firms and software. Public Relations Kits for Dummies is certainly the thorough book to assist you in your public relations endeavors!
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