Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal & Judy Strauss
Writing by Kate Dickman on Thursday, 8 of May , 2008 at 6:43 pm
These days, image is everything – especially your online image. Online reputations are becoming far more pertinent to individual’s and their businesses and now more than ever are people realizing the value in having a positive online reputation and how detrimental a negative one can truly be. Radically Transparent: Monitoring and Managing Reputations Online is the most recent and one of the only books of its kind! It teaches the reader how to manage, monitor, build and repair their reputation that exists on the internet. It gives step by step instructions on how to manage it fully and how to create new online content for yourself and work as your own public relations advisor.
The book also contains various case studies, strategies and other evidence to back up its claims of what works and does not work. Not only does it tell you how to repair or create an online reputation from scratch, but also shows you the best tools and techniques that can be used by any person or corporation.
With the various social media sites like YouTube, Myspace and Wordpress at your disposal, it is now easier than ever to create positive content that can increase your online visibility while also benefitting you in other ways. This book shows you exactly those ways by teaching you how to create a positive PR buzz effectively online, use the latest tracking methods on the web, develop your corporate brand and much more.
Author Andy Beal is a well-known and well-respected online marketing guru who currently writes for MarketingPilgrim.com and specializes in online reputation management, business blogging and search engine marketing. He has worked with many leading companies such as GlaxoSmithKline, NBC, Quicken Loans, Motorola and more. He brings the best online reputation knowledge to the table along with his co-author Judy Strauss who has written several well known marketing books and is also a leader in the industry. This is a book that is a must-read for anybody in business!
Category: Public Relations Books
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Comment by Andy Beal
Made Friday, 9 of May , 2008 at 5:55 am
Hi Kate. I’m glad you liked the book, thanks for the endorsement!
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