Secrets of a Good Press Release

Writing by Brick Marketing on Thursday, 20 of December , 2007 at 12:46 pm

When it comes to press release writing, most people have their own style of getting the job done. Creating a buzz or getting sales is of course the ulterior motive and to make an impact through good press release writing would require a vast coverage of consideration before finally distributing the same towards the various channels in the market.

PRWeb - Press Releases That Work
Source:
http://ezinearticles.com/?24-Killer-Press-Release-Secrets&id=123702

Your press release should sound like news, not an ad.

You should only send your press release to the media related to the topic of your press release.

Keep your press release one page in length.

Use short sentences and double space your lines.

Your header and first few sentences should grab the readers attention.

You should tell a story and mention your business, product or service in the body of the press release.

Write a press release about the new products or services you’re offering on your web site.

It may sound a lot of work, but remember that one press release is all it takes to make a difference. Make sure that this one opportunity is worth the effort and time. The second time around may not be as easy as people will surely know your past history from thereon.

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