Shake Up Your Press Release Writing

Writing by Brick Marketing on Friday, 9 of May , 2008 at 3:13 pm

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There are people out there who have the sense that, because there is a set formula for press release writing, they have to just send out the same press release time and time again. There are two issues with this:

1. Writing more or less the same press release over and over - using a standard paragraph about your company, for example - doesn’t grab a reader’s attention: why would they need to keep reading if they’ve read it before?
2. Writing more or less the same press release is not going to enhance your search engine rankings - original content is essential, even for press release writing.

In other words, when it comes to press release writing, it’s important to shake things up a bit. Don’t use standard text within the body of your press release. Recognize that you’re writing to different audiences and that, for any given product that could be used within 5 different markets, you have 5 opportunities to spread the word, 5 chances to get the word out.

When you’re sitting down to write a press release, it’s important to think about what you’re doing: it’s important to have a goal and an audience in mind before you pick up your pen or start typing at the keyboard. You can do a lot to shake up your press release writing by staying focused on individual audiences and goals.

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Category: Press Release Writing

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