Should You Send Press Releases To Bloggers?

Writing by Brick Marketing on Sunday, 14 of October , 2007 at 7:09 am

You know that bloggers are a great source of publicity for your business. One great relationship with a blogger can be good for your business as some bloggers have untold influence over their readers. How should you approach these bloggers? Is a press release the best way?

PRWeb - Press Releases That Work
I would not recommend a press release for contacting a blogger. The reasons is simple - they don’t like them.

Some bloggers might not be put off by a press release, but most of them will be. But bloggers prefer to be contacted by e-mail with a short explanation of what you are promoting and a request. But you do have to make it worth their while. Why would they promote your product or service? Why would they send you traffic from their blog? You have to think through that question. Bloggers are people too and want to know, What’s in it for me?

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