Testimonials Help When It Comes to Getting Sales

Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 9:54 am

When you’re writing press releases and your ultimate goal is getting sales, there’s one element that not everyone seems to consider: the use of testimonials. Including testimonials is a sure-fire way of showing that the product or service that you think is so great is something that others think is worthwhile as well.

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Of course, using testimonials within a press release to increase your sales (and the interest that you get from publishers who read your press release) is going to mean that you need feedback on the products of services that you’re promoting. And that’s going to mean making sure that you already have had contact with people who have had a great response.

For example, let’s say that your press release is announcing an award or commendation that your customer service department has received. In your press release about the commendation, be sure to include (with permission) a statement from the group sponsoring the award or the person who nominated your company for it about what makes your service so great. It’s easy to convert interested prospects into paying customers when they feel comfortable with your service department - it takes away their reluctance to buy.

Or, as another example, let’s say that you’ve developed a new product and you’re ready to write a press release about it. If someone who has tested the product has an established reputation, their endorsement can lead to increased sales once the product is on the market. Chances are good that you’ve seen examples of this every day: go into any bookstore, and you’ll see that most novels by new authors have quotes from people who are established with a great reputation on the cover to convince buyers that it will be worth reading.

In order for testimonials to help with getting sales, you’ll want to be sure, of course that they are favorable. It helps to have the testimonial come for someone whose name will be recognized - at least to some of those individuals who will take that press release ad turn it into a story. Always be sure that you have permission to use the testimonial, and make sure that your product takes center stage - in other words, getting sales should be about the product or service, not just the endorsement.

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