The 5 Ws of Press Release Writing

Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:23 am

PRWeb - Press Releases That Work
When you’re looking at using press release writing to get the word out about your business and what it has to offer for both current and prospective clients, it’s essential to be sure that you are covering the 5 Ws.

1. What: What are you writing your press release about.
2. Who: First, who are you writing the press release for - your target market and second, who you are and what your company stands for.
3. When: Whether you are releasing a new product or you are focusing on a specific event, it’s important to the reader to know when things are taking place. It’s also important to let editors know when to market your press release.
4. Where: Where is your business located, where will the event be taking place or where can your customers find the products or services that you have to offer.
5. Why: In terms of press release writing, the why of your press release should address two points. First, why you want people to know and, second, why they should care about what you have to tell them.

While your press release writing should be formatted correctly and while it’s important to acknowledge what your process is, by focusing your writing on what is in the event/product/service for the reader will take you further.

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