The Changing Face of Press Release Writing

Writing by Brick Marketing on Monday, 14 of July , 2008 at 2:59 pm

Ask most public relations professionals and they’ll tell you that press release writing just doesn’t look the same as it used to. No longer exclusively about getting the word out to newspapers, magazines and TV and radio stations, these days press release writing is about something far more: attracting the attention of the social media.

This isn’t something that you’ll only read here when you’re looking for more information about press release writing; it’s something that you’re going to come across in a number of different places. It’s something that you’ll even here executives talking about; press release writing is about more than just spreading the word and getting people to talk about it:

(source)“The biggest challenge is moving away from thinking about it as marketing and PR,” said Peter Kim, a Forrester Research analyst. “It’s about product development, it’s about IT. It’s got to cut across all functions of the company.”

Simply put, when it comes to press release writing, one of the things that you’re going to discover is that you are in a position to grow your business - not just to talk about a product, service, event or change that you’re excited about. With press releases, you’re going to find that you’re able to do far more - especially when your press release writing shows that you understand everything that’s involved and affected.

                      Category: Press Release Writing                      

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