The New Rules of Marketing and PR by David Meerman Scott - Book Review
Writing by Kate Dickman on Friday, 16 of May , 2008 at 7:52 am
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly is the book that integrates new online mediums with more classic way of marketing and public relations. With the downturn in newspapers and magazine ads, podcasting, blogs, online press releases and more are the newest and most effective way of marketing.
The book provides an easy but thorough view of the current marketplace online which is sometimes overwhelming to even the most experienced internet user. With so many options, it is no wonder that most people are unsure where to launch their marketing efforts online. With technology changing every day, there are new rules and algorithms for every new method which can make it hard to keep up to date.
Not only does the author show you various marketing options but he teaches you how to implement them and provides detailed case studies to show the level of success such attempts can achieve.
The book proves the fact that the audience of public relations these days is no longer a handful of journalists but the millions of people that inhibit the world wide web – those who have access to search engines, RSS readers and more. It discusses new rules that apply to marketing and PR and how they should influence one’s corporate website and every other online program. The author makes the book understandable and instructive and is entertaining with his writing. This book is perfect for any marketing guru looking to fill in the gaps and for anyone else who wants to learn a whole new avenue!
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