The Practice of Public Relations by Fraser Seitel - Book Review
Writing by Kate Dickman on Thursday, 17 of April , 2008 at 4:15 pm
The Practice of Public Relations by Fraser Seitel is the ultimate guide to all things public relations and more. Although we cover online PR on this blog, in order to fully understand and utilize the tools of public relations whether online or offline, you must understand it and maximize your PR efforts. It is the most up-to-date and visual PR book on the market and is designated for just about any reader looking to expand their knowledge on the subject.
Whether you are a student of public relations, a seasoned professional, a business owner or anyone – this is where to go when wanting to learn more. Seitel shares his public relations knowledge and informs the reader on the steps to implement an entire PR campaign and shows you what works and doesn’t work by showing examples of massive public relations successes and disasters. He has served as a PR commentator for CNN, ABC, Fox and more and introduces the subject with enthusiasm and relevancy.
Seitel understands that the book is not worth it if it is harder to understand so both Levine and Seitel make the effort to write it in an inviting style that engages the reader. It has been called the “Bible of PR” and even includes the internet and its ability to be an influencer when it comes to public relations as well. Overall it is a book that is not “dumbed down” but is written nicely and in an enjoyable way so that readers can truly benefit from its extensive information and value.
BUY THIS BOOK NOW
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Comment by fraser seitel
Made Friday, 18 of April , 2008 at 6:20 am
Kate Dickman,
I read your very nice review at 7 ayem.
I expect it will be all down hill for the rest of the day.
You’re very kind. Thanks a lot.
All best,
fraser
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