Three Ways To Close Sales With Press Releases

Writing by Brick Marketing on Thursday, 29 of November , 2007 at 12:48 pm

Do you get sales through your press releases? If not, you need to analyze why.

PRWeb - Press Releases That Work

There are primarily three ways to get sales through press releases:

• Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release
• Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.
• Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.

Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.

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