What Should You Include When You Write a Press Release?

Writing by Brick Marketing on Thursday, 28 of February , 2008 at 12:23 pm

Press release writing is a key component of nearly every business’ marketing plan - and if it is not one for you, you should probably start focusing on adding them to you arsenal to see for yourself how much good they can be. But still many people find that they don’t know what to include when they write a press release.

PRWeb - Press Releases That Work

On one hand, press release writing means including an eye catching, attention grabbing headline. On another, it includes all of the who, what, where, when, why, and how information about the products, services or events that you want to be able to spread the word about.

On the other, writing press releases means know to include the vitals of your company - primarily in regards to the specifics about where you can be contacted for more information in the event that they want to be able to follow up and get more information.

Remember, press release writing is all about getting the word out, but it’s not a sales pitch; knowing what to include is the key to press release success.

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