What to Look for When Hiring an Online PR Company
Writing by Online Publicity Journal on Thursday, February 5, 2009 Leave a comment
Online publicity has become a vital component for any successful business looking to dominate the online space for their product or service. many companies offering copy writing for press releases along with distribution so it is important to find one that will work well with your organization. It is important to treat your vendor like a partner so that the partnership meshes well. Here are something to look out for an ask when finding the right company to help you with your online PR.
1. Ask for a portfolio: For any company proud of their work they will be happy to show you their prior work they have completed for either themselves or their past clients. This will give you a better understanding of their style of writing.
2. In-house or outsourced?: Ask if their writing is outsourced or if they perform all writing in house. This will make a big difference. If they outsource writing a press release target for English speaking residents than I would be hesitant to have a release written by someone who’s English might be broken or a second language.
3. What distributors do you use?: Find out how they distribute their press releases. Some companies like to use one or two and some like to use a wide variety of distribution channels. This is important to know because depending on what you offer for a product or service will determine which channel might work out better for you.
Leave a comment Category: Attracting Media Attention
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