Whom Are You Writing Press Releases For?

Writing by Brick Marketing on Monday, 4 of February , 2008 at 10:50 am

Press release writing isn’t just about capturing media attention. Press release writing isn’t just about marketing either.

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Press release writing, however, is about making sure that you know whom you are writing for. Here are a few things that you should be sure to keep in mind.

• If you’re writing press releases only because you want to get the attention of reporters who will write stories or you want to get the attention of someone who could add your event, product or service announcement so that it will be broadcast on TV or radio, you’re going to miss out on a large segment of prospective customers.
• Though the topic of your news release should be newsworthy, keep in mind that your press release isn’t just about the news - it’s about generating publicity.
• When people read a press release, there’s a bit more that they want to see than simply the who, what, where, when, why and how: when you’re writing a press release it’s a good idea to include some background information and a bit of “what’s in it for me” content to capture the reader’s attention.

When you write press releases for the consumer and not just the media, you’ll find that even if reporters don’t pick up the story right away (or at all) you’ll still increase your chances of getting sales and creating a buzz around the products, services and events that you announce.

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