Why Write Press Releases for the Web

Writing by Brick Marketing on Monday, 24 of March , 2008 at 3:16 pm

PRWeb - Press Releases That Work

Press release writing traditionally was all about letting the radio personalities find out about your products, services or events so they would mention them on the air. Traditional press release writing was done with the hopes that your product would be shown on one of the morning news magazine shows or so that it would be covered on the local news; it was all about getting featured in an article in the local newspaper or another publication that those who are local tend to check out.

Press release writing, like most other things, has changed thanks to the internet. Why should you be writing press releases for the web?

1. While there is discussion that web journalists are not really journalists, your local news stations and radio stations and newspaper are going to have web sites. If they need filler and look for local information online, they’re likely to find your press release.
2. While bloggers are not always thought of as members of the media, they tend to look for information about products, services and events that interest them; writing press releases for the web gives you a chance to get your news to them.

Building publicity online is all about getting the word out about who you are, what you do and what you have to offer. Writing press releases for the web is just another way of making sure that there is an awareness of your products and all that you have to offer.

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