Word of Mouth Marketing: How Smart Companies Get People Talking - Book Review

Writing by Kate Dickman on Friday, 30 of May , 2008 at 4:26 pm

Word of Mouth Marketing: How Smart Companies Get People Talking goes hand in hand with public relations in terms of how people perceive and speak about your company and what you can do to keep the buzz going in a positive way. Marketing expert Andy Sernovitz shows the reader in a straightforward and funny way how profitable companies get their best customers through the traditional power of word of mouth.

By reading the book, one will also understand the purpose and value of blogs, viral emails, communities and be able to utilize them fully and make them work to their advantage. Understand why certain companies and products have the buzz you desire and why others are virtually ignored.

It will appeal to those without a large advertising budget and will also improve awareness of a company and the general view people have of the brand. It shows that word of mouth marketing is measureable yet cannot be bought.

Some products become huge successes without a spending a dime and others spend millions only to fail miserably at advertising their product. This honest way of marketing and branding yourself as a company makes more money as customers who talk are customers who trust. By becoming an extraordinary company, your customers will speak endlessly about you. Find out exactly how to do this with this detailed step by step guide. It will teach you how to find people who will talk about you, give these people a reason to talk, help the message spread like wildfire, join in on the conversation and measure what the people are saying and comprehend it as well. The author does a great job of explaining it in a way that any reader can understand and anyone can benefit from. Whether you are a skilled marketer or a new business owner, Word of Mouth Marketing is a valuable addition to your library.

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