Writing Press Releases For Fun And Profit

Writing by Brick Marketing on Friday, 19 of October , 2007 at 9:14 am

Press release writing is a misunderstood art. And science.

Some press release writers think you can just churn out a press release in five minutes and send it on its way. You really need to think about your strategy. There’s more to it than simply putting a few words on a page and calling it quits.

A good press release generates media attention. It isn’t hype and it’s not a sales letter. But it does sell your company.

PRWeb - Press Releases That Work
Press release writing is almost like news writing. The most effective press releases get the attention of media personnel because they convey useful information that can be used in news stories and they establish you as an expert in your industry. When media personnel want to talk to a professional in your industry they will call you - if you have attracted their attention with periodic press releases that are well written and effective.

If your press releases aren’t getting you media attention, maybe you need to rethink the way they are written.

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